Archive for the ‘Content Management’ Category

• Measurement Presentation @ OPA Breakfasts a hit

  Wednesday, July 8th, 2009

  Josh Adler’s recent presentations to the Online Publishers Association membership-base seemed to have covered some much-needed topics and insights.
  The key areas that were covered:
  •    Josh’s measurement role at the OPA
  •    Why use Nielsen Online?
  •    Understanding the Nielsen offerings.
  •    Nielsen Online vs Google Analytics
  •    Understanding tagging for Analytics
  •    Why measurement is important and the role of [...]

• Exploratory Meetings in New York successful

  Wednesday, July 8th, 2009

  Prefix has had exploratory meetings with potential publishing customers and business partners during a recent business trip to the USA. The feedback on our positioning, approach, product suite and expertise was very positive, and we met a diverse spread of people from the publishing, e-mail marketing and digital media sectors. We’re [...]

• Twitter? Can this social platform be leveraged for media?

  Wednesday, July 8th, 2009

  t’s phenomenal how social platforms just explode in user numbers. According to Nielsen Online, Twitter was the fastest growing web brand in May 2009 with 1,448% year-on–year growth. The figures went from 1.2 million unique browsers in 2008 compared to 18.2 million at present.
  I must admit that I was a little slow on the up-take. [...]

• Defining SPAM

  Thursday, May 7th, 2009

  We all know that spam is on the increase, spam engines protect us from the scourge that is SPAM, but how many of us know what the definition of spam really is?
  We came across a great definition on one of the many Anti-Spam houses we deal with as an email marketing and service provider. Here [...]

• Microsoft’s new “Web Platform” enhances Preditor’s cross-platform appeal

  Sunday, March 22nd, 2009

  Microsoft recently announced the release of its new Web Platform that allows for the easy deployment of web-based applications. Critically however, it includes support for PHP – the powerful scripting language that Prefix Technologies uses to develop our own Preditor CMS for Publishers.
  We’ve always maintained that Preditor can run on both the Microsoft and Windows [...]

• Advancing Traditional Media Conference: Thoughts

  Thursday, February 12th, 2009

  The Prefix sales team (Josh, Paulo and Jacques) are currently in Cape Town for this conference. Not only are we sponsors of the event but we were invited to make a presentation on the ideal “New Media Production Room”. You can see the slideshow below.
  This event is OPA (online publishers association of south africa) endorsed, [...]

• What is in store for 2009?

  Tuesday, January 13th, 2009

  Looking back briefly to 2008 we saw the launch of numerous value-adding services. These ranged from client tools and top-up facilities to new MTA infrastructure, reputation management services and the successful pMailer Enterprise offering.
  In 2009 our programming focus will shift to the core of the product itself. pMailer is to undergo some serious development to [...]

• pMailer New feature… the Auto-reminder

  Tuesday, January 13th, 2009

  Many clients may have already noticed the great new auto-remind feature under “presets”…
  What is great about the feature is that it allows you - with a once-off investment of time - to improve and personalise customer relations. Dependent on a pre-loaded date value that will act as the trigger (such as birthdays or renewal-dates) pMailer can [...]

• Email Marketing - Concerns around Sender Reputations

  Tuesday, January 13th, 2009

  Email marketers are constantly faced with numerous challenges in the ever changing World Wide Web. Challenges like changing spam rules, stricter firewall settings, fluctuating mail server loads and personal user level settings amongst others. These and many more have an impact on the email delivery and acceptance rates of your newsletter campaigns.
  pMailer is a powerful [...]

• pMailer infrastructure gets super-sized!

  Friday, May 30th, 2008

  Since the launch of pMailer enterprise, we’ve seen significant demand for the new service. The response has really been fantastic and our hunch that there are companies who are more serious about their email marketing was 100% correct. It is clear that the combination of higher delivery rates, a branded interface, a specific approach to [...]