Archive for July, 2009

• Prefix in the News

  Thursday, July 9th, 2009

  Recently our very own Josh Adler and Sam Hutchinson, founders of Prefix Technologies, were interviewed in both Entrepreneur Magazine (July 2009 issue) and Beyond Profit, (May/June 2009 issue).
  Check it out!

• Measurement Presentation @ OPA Breakfasts a hit

  Wednesday, July 8th, 2009

  Josh Adler’s recent presentations to the Online Publishers Association membership-base seemed to have covered some much-needed topics and insights.
  The key areas that were covered:
  •    Josh’s measurement role at the OPA
  •    Why use Nielsen Online?
  •    Understanding the Nielsen offerings.
  •    Nielsen Online vs Google Analytics
  •    Understanding tagging for Analytics
  •    Why measurement is important and the role of [...]

• Exploratory Meetings in New York successful

  Wednesday, July 8th, 2009

  Prefix has had exploratory meetings with potential publishing customers and business partners during a recent business trip to the USA. The feedback on our positioning, approach, product suite and expertise was very positive, and we met a diverse spread of people from the publishing, e-mail marketing and digital media sectors. We’re [...]

• Twitter? Can this social platform be leveraged for media?

  Wednesday, July 8th, 2009

  t’s phenomenal how social platforms just explode in user numbers. According to Nielsen Online, Twitter was the fastest growing web brand in May 2009 with 1,448% year-on–year growth. The figures went from 1.2 million unique browsers in 2008 compared to 18.2 million at present.
  I must admit that I was a little slow on the up-take. [...]