Measurement Presentation @ OPA Breakfasts a hit
Josh Adler’s recent presentations to the Online Publishers Association membership-base seemed to have covered some much-needed topics and insights.
The key areas that were covered:
• Josh’s measurement role at the OPA
• Why use Nielsen Online?
• Understanding the Nielsen offerings.
• Nielsen Online vs Google Analytics
• Understanding tagging for Analytics
• Why measurement is important and the role of publishers.
You can see this slideshow on Slideshare – as well as our recent thinking on the New Media Production Room.
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