Email Marketing - Concerns around Sender Reputations

Email marketers are constantly faced with numerous challenges in the ever changing World Wide Web. Challenges like changing spam rules, stricter firewall settings, fluctuating mail server loads and personal user level settings amongst others. These and many more have an impact on the email delivery and acceptance rates of your newsletter campaigns.

pMailer is a powerful enabling service from which you can run successful newsletter campaigns. Over the years we have learnt how to send mail fast and how to send it well. It has become more apparent that the responsibility of reputation management needs to be shared with the client. Effectively managing reputations is critical to improving our ability to deliver mail effectively.

What you send, the frequency of sends, your content, HTML quality, mail size, the subscriber management policies you employ and the period of time you have been sending all impact on your reputation as a respected sender. What this means is that you have a strong influence and impact on the delivery and penetration of your emails.

We believe that by engaging with our Enterprise clients on a email reputation management strategy we can work towards far more effective marketing campaigns. Dedicated IP Addresses, ISP relations and Senders Scores are to just some of the services we offer to help you achieve your campaign goals.

[Read more on pMailer Enterprise...]

This entry was posted on Tuesday, January 13th, 2009 at 10:02 am and is filed under Content Management. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.