Building trusted web applications is no easy task. It requires great minds and collective effort. Welcome to the Prefix Team Blog where you will find ideas and advice to shape your content management thinking and keep you abreast of the trends and technologies that make us leaders in the web development field.
All staff at Prefix are massive fans and supporters of the Firefox browser. Its impact on the current state of web-development and standards cannot be over-estimated. Without the runaway success of this piece of great software, both users and developers would still be forced to work with a set of web standards defined [...]
Since the launch of pMailer enterprise, we’ve seen significant demand for the new service. The response has really been fantastic and our hunch that there are companies who are more serious about their email marketing was 100% correct. It is clear that the combination of higher delivery rates, a branded interface, a specific approach to [...]
At Prefix, we are constantly trying to improve the way in which we develop and maintain our software. This has meant introducing a few new processes and systems to help with the software development lifecycle. In the early days, we didn’t do much in the way of version control or stick to any real development [...]
A new research paper from IDC is just startling in the realization of the size of the digital universe. The magnitude of data that is being stored and shared is quite alarming. According to the report, there are more units of storage in our digital universe than there are stars in the real universe, which [...]
Just a quick one. In case you hadn’t noticed (it would be hard not to though!), our blog has a new design. Thanks to Given Moila, Prefix’s very talented in house creative genius, for putting in some time on top of his hectic workload to make it look unique, reflect the company’s overall brand - [...]
This is a very scary figure, and shows you just how important it is to put your legitimate email-based marketing and communication requirements in the hands of a trusted bulk email provider like pMailer.
This 88% figure was reported this week by Symantec, the makers of Norton Antivirus and anti-spam tools, in their April Spam Report.
The [...]
Our customers are sending increasing volumes of email as their customer and subscriber-bases grow, the need to manage their reputation, risk and delivery independently has become important.
In recent months the pMailer team has taken a deep look at this challenge, and launched a premier service for pMailer customers with these requirements. A key technical issue [...]
Prefix has run a number of successful online surveys for customers over the years, slowly developing an online survey builder in the process. Surveys are a fantastic and affordable way to gain market understanding, get customer feedback or monitor trends.
Ways to use a Survey as a part of your e-mail marketing strategy (pMailer customers take [...]
A really great blog post from Rajeev Goel, Co-Founder of PubMatic - a very cool service.
A summary - short term its bad. Long term its good, as there will hopefully be another platform as big as Google AdSense, which might mean Google will pay publishers more as they need to compete to attract them to [...]
The semantic web is rising. This abstract thing that no one quite has a handle on yet is certainly going to become a major theme of information management in 2008. It’s all about the meta-data, and we’ve now got to figure out what this means for the publishing industry and small business document management respectively. [...]
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